A monthly feature at Newsletter Access, providing potent marketing tips and story ideas for newsletter editors and self-publishers.. Brought to you courtesy of Lynn Kerrigan, Editor/Publisher of Subscribe.

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Free Publicity Through Listings in Top Media Directories
Lynn Kerrigan

Many newsletter editors don't think of themselves as members of the media. If you're one of them, think again. Do you publish news product news? Book and publication reviews? Industry news? If you answer yes to any of these - you're a member of the media.

The advantage of being a media personality is that you'll receive news about your industry before the general public does as well as a host of other benefits. Your first step in getting known as a media member is getting listed in the numerous media directories. Listings in these directories and databases nets you industry updates via press releases, review copies of books published in your field of expertise as well as free publicity for your publication. Besides getting listed in these resources, you may want to purchase a directory or database yourself to augment your newsletter marketing efforts.

The following list represents a handful of companies that maintain media mailing lists and publication directories. Send them your media kit including a press release about your publication, advertising rates, if any, samples of your publication and any other information you feel will help them pinpoint who you are and what you do.

Twin Peaks Press
Twin Peaks Press maintains and sells mailing lists of industry specific newsletter editors, magazine editors, syndicated columnists and others to interested parties. They also print and mail (or e-mail) press releases for self-publishers and offer other co-op publicity campaigns. Write to Helen Hecker, owner of Twin Peaks and request her free newsletter, Helen Hecker's Hotline. You'll receive a hefty packet of information including a list of her media mailing lists. Also ask to be placed on these lists in your area of expertise.

Twin Peaks Press
PO Box 129
Vancouver, WA 98666-0129.
(360) 694-2462 Fax: (360) 696-3210
E-mail: 73743.2634@compuserve.com

Bacon's Media Directory
Bacon's Media Directories are industry Bibles for media contacts. They maintain mailing lists, publish a variety of industry specific directories and conduct publicity campaigns for a fee. Send you request for listing with your media kit to:

Bacon's Media Directories
332 S. Michigan
Chicago, IL 60604
(800) 621-0561 (312) 922-2400
Fax: (312) 922-3127
http://www.bacons.com/

Media Distribution Services
Media Distribution Services, a New York public relations firm for a myriad of companies wants you for their listing of media contacts to receive press releases regarding information related to your focus. Send your name, address and a sample of your newsletter to:

Media Distribution Services
307 W. 36th St. 8th Floor
New York, NY 10018
(800) MDS-3282

Para Publishing
Successful self publisher, author and speaker, Dan Poynter maintains and sells media lists via his Para Publishing Company. Contact him to get listed as a media source in your area of expertise or newsletter category. You may want to request to be added to his mailing list for receipt of his (free) monthly Publishing Poynters newsletter. Or visit his web site for information.

Para Publishing
Dan Poynter
PO Box 8206-271
Santa Barbara, CA 93118-8206.
(805) 968-7277 Fax: (805) 968-1379
E-mail: DanPoynter@ParaPublishing.com
http://www.parapublishing.com

Open Horizons
John Kremer, author of industry giant, 1001 Ways to Market Your Book, maintains a database of editors and media contacts by category. He uses this resource information in his numerous books, directories and in his newsletter Book Marketing Update. Many publishers buy his Database Marketing disc and you'll want to be certain you're listed here too.

Open Horizons
209 S. Main St. #200
PO Box 205
Fairfield, IA 52556-0205
(515) 472-6130
(800) 796-6130
Fax: (515) 472-1560
E-mail: JohnKremer@aol.com
http://bookmarket.com/

Bradley Communications
Bradley sells a disc based publicity package to interested marketers containing 1,300 daily newspapers, 2,800 magazines and newsletters, 400 syndicated columnists and over 750 radio and talk shows. It's an excellent resource for you to either buy or get listed in. They also fax press releases, offer other publicity help and are known for their quality.

Bradley Communications
135 E. Plumstead Ave.
PO Box 1206
Lansdowne, PA 19050-8206
(800)989-1400
Fax: (610) 284-3704

Here's a fairly new firm I recently learned about that wants to see your media kit and editorial calendar:

Tim Whitman
A.B. Isacson Associates
225 Park Avenue South
New York, NY 10003

Copyright 1997 Page One. Lynn Kerrigan, editor/publisher of Subscribe, Tips and Marketing Ideas for Newsletter Publishers, can be reached by e-mail at Pageone1@aol.com or write: PO Box 156, Spring City, PA 19475.